I’ve always been real­ly inter­est­ed in this idea of whether or not we can pre­dict hits. You speak to any­one who works in the enter­tain­ment indus­try, and every­one has their was sto­ries of that film they were sure was going to become a hit which some­how became a miss. There are niche films which appeal to every­one, and per­haps more like­ly, films that are designed to appeal to every­one which some­how appeal to no one.