If you look at human his­to­ry all the way through, we orga­nize our­selves in dif­fer­ent ways. Tribes, reli­gions, guilds, states, more recent­ly com­pa­nies and net­works. And what the­se insti­tu­tions do is they sort of cod­i­fy val­ues and beliefs, and they they trans­port them across the gen­er­a­tions. So we see this phe­nom­e­non that when you cod­i­fy val­ues in insti­tu­tions, you give those val­ues longevi­ty.