During the war in Afghanistan, the mil­i­tary decid­ed to air drop food pack­ages as part of its win­ning hearts and minds cam­paign. Unfortunately, the food pack­ages were very sim­i­lar in appear­ance to the clus­ter bombs they were drop­ping at the same time. If mil­i­tary decision-makers had spo­ken to com­mu­ni­ties, aid work­ers, mil­i­tary per­son­nel on the ground, they’d have fig­ured out there were smarter ways to deliv­er food and win the trust of the Afghan peo­ple.