I per­son­al­ly think that we need to move beyond this sort of grow or die moti­va­tion that exists with­in the cur­rent econ­o­my. And I think that the coop­er­a­tive mod­el is suit­ed to address­ing those con­cerns, espe­cial­ly because the co-op mod­el is geared toward serv­ing mem­ber needs and not dri­ven by prof­it at the end of the day. That is some­thing that bodes well for the mod­el in terms of sus­tain­abil­i­ty.