You might be more comfortable thinking about deploying math and code as your tactic, but I want to talk to you about the full suite of tactics that we use to effect change in the world. And this is a framework that we owe to this guy Lawrence Lessig.
I wrote a memo saying, “We should have a global hypertext system to fix this.” The memo, I distributed it to a few people but there’s nowhere really to distribute it to at CERN because CERN is a physics lab. It didn’t have committees for building programs and hypertext systems.
So what happened was basically nothing for eighteen months.