So here’s what happened. If you tell people you’re going to have this super-open, absolutely non-commercial, money-free thing, but it has to survive in this environment that’s based on money, where it has to make money, how does anybody square that circle? How does anybody do anything? And so companies like Google that came along, in my view were backed into a corner. There was exactly one business plan available to them, which was advertising.
I am profoundly envious of people who get to write about settled domains or sort of settled states of affairs in human events. For me, I was dealing with a set of technologies which are either recently emerged or still in the process of emerging. And so it was a continual Red Queen’s race to keep up with these things as they announce themselves to us and try and wrap my head around them, understand what it was that they were proposing, understand what their effects were when deployed in the world.