Archive

Douglas Rushkoff WebVisions Portland 2016 Keynote

Google just has to grow. It has to keep grow­ing. But Google grows at its own per­il. Google grew so much that what hap­pened? It out­grew Google. Google had to become what? Alphabet. Now what is Alphabet? Alphabet is not Google. Alphabet is a hold­ing com­pa­ny. So Google’s new busi­ness as Alphabet is to do what? It’s to buy and sell tech­nol­o­gy com­pa­nies. So, once a com­pa­ny becomes just too big to flip any­more, it becomes a flip­per of oth­er com­pa­nies.

Esoteric Content

So the kind of tech­nolo­gies that get made are not nec­es­sar­i­ly very excit­ing. It’s some­thing that [Alexis] Madrigal of The Atlantic said, these tech­nolo­gies that are com­ing out of these star­tups, they’re nice, they’re cheap, they’re fun. And they’re about as world-changing as anoth­er vari­a­tion of beer pong. This is not big, rad­i­cal change.