We as designers have an ability to provide perspective, to bring focus, and to share the tools that we use on a daily basis to align a group of disparate voices for a cause that is greater than our own.
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Google just has to grow. It has to keep growing. But Google grows at its own peril. Google grew so much that what happened? It outgrew Google. Google had to become what? Alphabet. Now what is Alphabet? Alphabet is not Google. Alphabet is a holding company. So Google’s new business as Alphabet is to do what? It’s to buy and sell technology companies. So, once a company becomes just too big to flip anymore, it becomes a flipper of other companies.
So the kind of technologies that get made are not necessarily very exciting. It’s something that [Alexis] Madrigal of The Atlantic said, these technologies that are coming out of these startups, they’re nice, they’re cheap, they’re fun. And they’re about as world-changing as another variation of beer pong. This is not big, radical change.