How do we take this right that you have to your data and put it back in your hands, and give you control over it? And how do we do this not just from a technological perspective but how do we do it from a human perspective?
We have to know what we want. We have to imagine how it looks. We have to understand how it feels, how it smells, how it functions, before we can design it. Before we can code it. Before we can implement it, and before we can sell it.