We rarely think about the link between trust and progress and innovation, and how societies move forward. But when you start to think of it like that, you realize that trust is actually the key component not just for companies but any organization that wants human beings to try new things.
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I think we are groping towards this idea of truth. And even the word truth can be defined in multiple different ways. So we are by its very nature dealing with a very slippery topic.
In the future, we have to change the way we look at consumption. That’s why I’m such a big proponent of the sharing economy. Because it’s not an issue of if it’s going to happen, it’s when it’s going to happen. And I’d rather people voluntarily adopt it now and start realizing the benefit of it now while we’re still in this kind of relative land of plenty, than be forced into it later when all of a sudden there’s not enough water to cover Phoenix anymore because it’s a huge city in the middle of a desert and they have to go on water rationing.
Appropriation is something we’re really uncomfortable with. We talk about it mostly in negative terms, when we even talk about it at all. But it’s also weirdly a pretty fundamental part of how we work.