Making took rise at a moment when people began— Not just scholars but also media—public media and people working in the tech industry—began critiquing earlier visions and ideas of the knowledge economy and saying the knowledge economy, or ideas like the creative class as propagated by Richard Florida, were sharply critiqued because they did not deliver what they had originally promised.
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The Internet meme framework is a useful way to understand a certain range of object production, a certain sort of informal production that combines networked modes of production similar to shanzhai or the hat printing, with the global reach of the Internet and global shipping services as well. The ability to move bits and atoms with just as much ease and efficiency.