The Internet meme framework is a useful way to understand a certain range of object production, a certain sort of informal production that combines networked modes of production similar to shanzhai or the hat printing, with the global reach of the Internet and global shipping services as well. The ability to move bits and atoms with just as much ease and efficiency.
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I think the part that engages students that are from underrepresented ethnic groups is missing. I think they don’t see themselves reflected, don’t see their interests or their cultures reflected, so they stay outside of it even if it’s free, or even if it’s something that is in their neighborhood.