If the point of making a 10,000-year clock is to get people to think longer term how do you design that experience so that it really does that? And one of the things that we we realized is that people really need to be able to interact with it. That they need to be able to make the moment they visit it their own. So while the clock does keep time all by itself with the temperature difference from day to night, it doesn’t actually update any of the dials, none of the chimes chime, unless someone’s there to wind it.
Although our ultimate goal is protecting biological diversity on the land and protecting the integrity of these natural communities, the strategic way to get there is to prevent these ranches from being sub-divided. And it turns out the issue that these ranches are having, you know, they get together and talk and say, “Wow our neighbor over here sold out and that ranch got sub-divided…” every time that happens, it puts pressure on the remaining ranchers who want to stay in ranching.