Most companies […] don’t deliberately want to be malicious in the technology that they’re making. However, if you don’t think about the fact that your solution is not the only one, and is going to enter into a whole host of different things, then you are going to end up causing problems and it might as well be malice.
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The whole point of myth is that it’s just the kind of ambient stuff of culture that you can reach out and do whatever you need to do with. Yes, it means things, sort of, it has dispositions, it has tendencies, but you could rewrite all of that.