Blockchain is in that space where we still have to explain it, because most of the people have gone from not having it around to having it around. But for kind of the folks that are your age or a little younger it’s kind of always been there, at which point it doesn’t really need to be explained. It does however need to be contextualized.
So here’s what happened. If you tell people you’re going to have this super‐open, absolutely non‐commercial, money‐free thing, but it has to survive in this environment that’s based on money, where it has to make money, how does anybody square that circle? How does anybody do anything? And so companies like Google that came along, in my view were backed into a corner. There was exactly one business plan available to them, which was advertising.