Making took rise at a moment when people began— Not just scholars but also media—public media and people working in the tech industry—began critiquing earlier visions and ideas of the knowledge economy and saying the knowledge economy, or ideas like the creative class as propagated by Richard Florida, were sharply critiqued because they did not deliver what they had originally promised.
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Designers do spend a fair bit of time thinking about what materials to use, but they don’t necessarily think about why those materials have the properties that they have.