You might be more comfortable thinking about deploying math and code as your tactic, but I want to talk to you about the full suite of tactics that we use to effect change in the world. And this is a framework that we owe to this guy Lawrence Lessig.
The Web We Lost
I can have my independent blog, but if it’s not being promoted through one of these networks, nobody sees it. If it’s not being injected in one of these streams in a format that’s consumable in one of these streams, that’s compatible with what they call native advertising, which is stream items that are ads, then it doesn’t get seen.