The cool thing about VR is you can do things that you can’t do in the physical world. Leveraging this paradox, which is that the brain treats it as real, but you can do the impossible—you can do anything—is a really neat way to use VR.
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So here’s what happened. If you tell people you’re going to have this super-open, absolutely non-commercial, money-free thing, but it has to survive in this environment that’s based on money, where it has to make money, how does anybody square that circle? How does anybody do anything? And so companies like Google that came along, in my view were backed into a corner. There was exactly one business plan available to them, which was advertising.