Irony is like sentimentality, a kind of violence to the form, to the narrative. And in a sense, these days we probably need a new term because irony is insufficient. It is the post-ironic moment. It is very hard in a vocabulary that has been so mediated and coopted by marketing, it is very hard for people to not be ironic, to not be snarky and sarcastic.
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The best justification we have for killing fifty-six, fifty-seven, whatever billion land animals and a trillion sea animals every year is that they taste good. And so, in a sense how is this any different from Michael Vick, who likes to sit around a pit watching dogs fight, or at least he used to?