Irony is like sentimentality, a kind of violence to the form, to the narrative. And in a sense, these days we probably need a new term because irony is insufficient. It is the post-ironic moment. It is very hard in a vocabulary that has been so mediated and coopted by marketing, it is very hard for people to not be ironic, to not be snarky and sarcastic.
The best justification we have for killing fifty-six, fifty-seven, whatever billion land animals and a trillion sea animals every year is that they taste good. And so, in a sense how is this any different from Michael Vick, who likes to sit around a pit watching dogs fight, or at least he used to?