We don’t have an unlimited number of innovations to keep pushing the hockey stick shape of growth forward. Each time we innovate and we push the end further ahead in time, it shortens the amount of time in total that we have to address complexity and problems. So this is…this is not good. I’m just gonna say it, this is not good.
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The framing of what we design is very important to how we go about it. We have not been framing these things as contexts. We’ve been framing them as products, services, and a whole other series of terms that are— Tools, for example. And these are things that are mostly transactional. They’re not things that are meant to be inhabited.