So here’s what happened. If you tell people you’re going to have this super‐open, absolutely non‐commercial, money‐free thing, but it has to survive in this environment that’s based on money, where it has to make money, how does anybody square that circle? How does anybody do anything? And so companies like Google that came along, in my view were backed into a corner. There was exactly one business plan available to them, which was advertising.
I came into doing work in an antidisciplinary space more or less by accident. Back when I was applying to university, the schools would send out these books talking about the different programs they offered and what each program was like. And for some reason I never read any of those books. I just applied to engineering school because I thought, “Oh, you know I like to make things, and engineering school’s where you make things.”