The framing of what we design is very important to how we go about it. We have not been framing these things as contexts. We’ve been framing them as products, services, and a whole other series of terms that are— Tools, for example. And these are things that are mostly transactional. They’re not things that are meant to be inhabited.
It’s like we’ve got all these proxy wars going, where people are fighting bitterly over these things. And if you could sort of go back to the original global conflict almost, of ideas, I think you’d get to some interesting arational assumptions. Some of which would be different. Some of which might be very similar. And then you’d wonder why the hell are these proxy wars going on?