So here’s what hap­pened. If you tell peo­ple you’re going to have this super‐open, absolute­ly non‐commercial, money‐free thing, but it has to sur­vive in this envi­ron­ment that’s based on mon­ey, where it has to make mon­ey, how does any­body square that cir­cle? How does any­body do any­thing? And so com­pa­nies like Google that came along, in my view were backed into a cor­ner. There was exact­ly one busi­ness plan avail­able to them, which was adver­tis­ing.