What is this condition? I would summarize it as people extending computational systems by offering their bodies, their senses, and their cognition. And specifically, bodies and minds that can be easily plugged in and later easily be discarded. So bodies and minds algorithmically managed and under the permanent pressure of constant availability, efficiency, and perpetual self-optimization.
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So here’s what happened. If you tell people you’re going to have this super-open, absolutely non-commercial, money-free thing, but it has to survive in this environment that’s based on money, where it has to make money, how does anybody square that circle? How does anybody do anything? And so companies like Google that came along, in my view were backed into a corner. There was exactly one business plan available to them, which was advertising.
Let’s ask a very simple question. Why are there so many art projects today? Because we live in the world of mass art production. Basically everyone is an artist nowadays. Or at least he or she has an artistic project. We can speak of a surge in the creation of art. The production of art is proliferating.