So here’s what happened. If you tell people you’re going to have this super‐open, absolutely non‐commercial, money‐free thing, but it has to survive in this environment that’s based on money, where it has to make money, how does anybody square that circle? How does anybody do anything? And so companies like Google that came along, in my view were backed into a corner. There was exactly one business plan available to them, which was advertising.
Sure, cyberspace is about people and data. But it is also about applications. And devices. And the indirect and non‐obvious relationships between all of this. It creates a very complicated and exciting ecosystem. One that is capable of dramatic innovation, and dramatic exploitation.