So here’s what happened. If you tell people you’re going to have this super-open, absolutely non-commercial, money-free thing, but it has to survive in this environment that’s based on money, where it has to make money, how does anybody square that circle? How does anybody do anything? And so companies like Google that came along, in my view were backed into a corner. There was exactly one business plan available to them, which was advertising.
So then I thought right, what happens with an artist who draws the body, who deals with the body all the time? I know, they have affairs with the life model, don’t they? They have their muse. So I thought right, let’s take this, let’s look at technology, let’s have an affair with this tech. Let’s try and put the sex into it. Let’s sex up the technology.