When I asked my peers and my professors if they’d ever heard of this type of work, two things happened. The first thing is that they said no, they hadn’t. The second thing they said, which is probably what you’re thinking, is, “Well, can’t computers do that?” And in fact the answer to that is no.
Social media companies have an unparalleled amount of influence over our modern communications. […] These companies also play a huge role in shaping our global outlook on morality and what constitutes it. So the ways in which we perceive different imagery, different speech, is being increasingly defined by the regulations that these platforms put upon us [in] our daily activities on them.
With social media, the compelling opportunities for self-expression outstrip the supply of things we have to confidently say about ourselves. The demand for self-expression overwhelms what we might dredge up from the inside, from our true selves. So the self that we’re expressing in social media has to be posited elsewhere. We start to borrow from the network. We start to borrow from imagined future selves that we can project. We start to borrow from the media themselves and from other kinds of content circulating there that we can now constitute ourselves with.