I was at a party one time where I was talking to some guy who had been profiled by Adbusters because he was a big climate change guy. And he basically told me…that I needed to be making my own food, I needed to be making my own clothes. So you’re telling me that as a working mother going to school full‐time, along with those responsibilities in which I am at home studying most the time, I should be making my daughter’s clothes. I should be whipping up meals from scratch. Um…no.
I think that we need a radical design change. And I might ask if I were teaching an HCI class or design class with you, I would say, “How are you going to design this so that not one life is lost?” What if that were the design imperative rather than what’s your IPO going to be?