I personally think that we need to move beyond this sort of grow or die motivation that exists within the current economy. And I think that the cooperative model is suited to addressing those concerns, especially because the co‐op model is geared toward serving member needs and not driven by profit at the end of the day. That is something that bodes well for the model in terms of sustainability.
In the future, we have to change the way we look at consumption. That’s why I’m such a big proponent of the sharing economy. Because it’s not an issue of if it’s going to happen, it’s when it’s going to happen. And I’d rather people voluntarily adopt it now and start realizing the benefit of it now while we’re still in this kind of relative land of plenty, than be forced into it later when all of a sudden there’s not enough water to cover Phoenix anymore because it’s a huge city in the middle of a desert and they have to go on water rationing.