Lift Conference 2011

What Does the Internet Bring to the Concept of a Country?

presented by Ben Hammersley

You all have, undoubt­ed­ly, friends in New York and San Francisco and Berlin and Tokyo and Australia or what­ev­er, all of whom you have much more in com­mon with than you do with your neigh­bor. You’ve cre­at­ed dias­po­ras of inter­est. The death of dis­tance has cre­at­ed many dif­fer­ent new forms of coun­try. Countries which aren’t based on how far it is from us to those guys over there, but new coun­tries based on what you’re inter­est­ed in.

Four Trends for the Digital World

presented by David Galbraith

This quote’s from Andy Warhol. He was look­ing at America and say­ing America’s dif­fer­ent. He’s say­ing, Well, Elizabeth Taylor’s drink­ing Coke and I’m drink­ing Coke and the bum on the street’s drink­ing Coke, and it’s all the same thing.” For the first time in his­to­ry, mass mar­ket cul­ture has allowed us all to enjoy the same thing. This is not cham­pagne. The bum on the street can’t afford cham­pagne.

The Importance of Innovation and Thinking Different

presented by Jean-Claude Biver

Whenever you are the first and dif­fer­ent and unique, you can­not be wrong. You will win. And these three com­mands are the com­mands of my com­pa­ny. Of course we make watch­es, but we don’t care about watch­es. We espe­cial­ly don’t care because nobody buys a watch to read what time it is.

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