Today, because of the dig­i­tal media, big com­pa­nies are able to get their pro­pa­gan­da direct­ly to their tar­get audi­ences, as I was able to do. They can and they do pub­lish and dis­sem­i­nate their own press releas­es, and their own stud­ies, and their own posi­tion papers. All this means that the con­sumer is often, if not most of the time, at a big disadvantage.