Meeting these dif­fer­ent bots has just rein­forced one thing: the images that you’re cap­tur­ing, the online col­lec­tions you’re shar­ing, just pro­vide a foun­da­tion for all dif­fer­ent ways of engag­ing your audi­ence. The more acces­si­ble your con­tent is, the more open the licens­es you use, the more chance you’ve got of hav­ing your con­tent used in new and dif­fer­ent ways.