[The] per­sua­sion mod­el advanced by Rushkoff and Lasn is par­tic­u­lar­ly use­ful for think­ing crit­i­cal­ly through a vari­ety of recent politically-oriented web phe­nom­e­na like pro­file pic­ture chang­ing cam­paigns, polit­i­cal viral videos, hash­tag activism and the like.