I’ve expe­ri­enced first hand the chal­lenges of try­ing to cor­rect mis­in­for­ma­tion, and in part my aca­d­e­m­ic research builds on that expe­ri­ence and tries under­stand why it was that so much of what we did at Spinsanity antag­o­nized even those peo­ple who were inter­est­ed enough to go to a fact-checking web site.