When you look at your online pro­file, is that real­ly you? It’s a rep­re­sen­ta­tion of you that can be act­ed on when you’re not there. But where do you end and the machine begins? The thing is that humans and tech­nol­o­gy have coe­volved with each oth­er over time, being very very cocre­ative. We have sur­vived because of tech­nol­o­gy, and tech­nol­o­gy has sur­vived because of us.