The framing of what we design is very important to how we go about it. We have not been framing these things as contexts. We’ve been framing them as products, services, and a whole other series of terms that are— Tools, for example. And these are things that are mostly transactional. They’re not things that are meant to be inhabited.
We as designers have an ability to provide perspective, to bring focus, and to share the tools that we use on a daily basis to align a group of disparate voices for a cause that is greater than our own.