Lift Conference (Page 2 of 2)

Four Trends for the Digital World

presented by David Galbraith

This quote’s from Andy Warhol. He was look­ing at America and say­ing America’s dif­fer­ent. He’s say­ing, Well, Elizabeth Taylor’s drink­ing Coke and I’m drink­ing Coke and the bum on the street’s drink­ing Coke, and it’s all the same thing.” For the first time in his­to­ry, mass mar­ket cul­ture has allowed us all to enjoy the same thing. This is not cham­pagne. The bum on the street can’t afford cham­pagne.

The Importance of Innovation and Thinking Different

presented by Jean-Claude Biver

Whenever you are the first and dif­fer­ent and unique, you can­not be wrong. You will win. And these three com­mands are the com­mands of my com­pa­ny. Of course we make watch­es, but we don’t care about watch­es. We espe­cial­ly don’t care because nobody buys a watch to read what time it is.

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