But how can you be so dis­ci­plined?” friends always ask when I tell them my job is to get up every day at 6 AM Monday to Friday and think up insane stuff. Easy. If I did­n’t work this hard for myself, I’d have to go work for some­body else. Plus, I can go to my office one room away from my bed­room in my own house dressed in my under­pants if I want to.